Your first 90 days, mapped to where you actually are.
A brand that hasn’t launched yet and a vendor-scale catalog need two entirely different first 30 days. Pick the one that matches your real situation.
Nothing live yet, or your first few months on Amazon.
Onboarding: understanding your brand’s mission, vision and goals.
Account and Brand Registry setup.
Market research for the products you plan to launch.
Understanding what makes your product genuinely different from what’s already selling.
Competitor analysis and entry strategy.
Catalog build and initial listing SEO.
Budgeting and forecasting.
Inventory recommendations.
Review generation strategy begins.
Going live.
Launch-phase PPC structure (not scaled spend yet).
First real sales data reviewed.
Listing iteration based on the search terms actually converting.
Review and Q&A monitoring begins.
First real diagnostic read: is the demand real.
Is the listing actually converting the traffic it gets.
First scale decision, made on real data, not a guess.
