Built by someone who left Amazon to actually help sellers.
Mujahid (right), Founder, with Peter Smith (left), Growth Strategist.
I'm Mujahid. I'm originally from India, and I live in Bali, Indonesia. Before any of this, I worked inside Amazon itself, on the Seller Support team, taking calls and messages from sellers who all wanted the same simple thing: someone to actually solve their problem.
I had the knowledge and the will to help. What I didn't have was the room to use it. My job was to understand a seller's real issue, then find the closest pre-written response in Amazon's own internal library (what the team calls a blurb) and send it back. That was the whole job. I could see exactly what was wrong and still wasn't allowed to fix it.
So I left, and went to work directly for the sellers instead. Over the last ten years I've worked with established agencies and real, successful brands across the globe: Vietnam, Singapore, Canada, the UK, Belgium, the Netherlands, Denmark, Germany, India, Australia, and the United States. My focus has been CPG, Health & Household, and Sports & Outdoors.
What drives me isn't managing an account. It's being the person a brand can actually lean on when they're trying to build something real on Amazon. I started AmzInsightly to do that at scale, without the constraints of an internal support queue standing between me and the seller.
That's also why I only hire ex-Amazonians. Everyone on this team has sat inside the platform, seen how it actually behaves, and chosen to leave it to work for sellers directly instead. That's not a hiring preference, it's the whole reason this company exists.
- FounderMujahid, ex-Amazon Seller Support
- Growth StrategistPeter Smith (part-time)
- Experience10+ years in Amazon growth and account management
- Category focusCPG, Health & Household, Sports & Outdoors
- Hiring ruleEx-Amazonians only, no exceptions
- Client rosterCapped by design, not by accident
- Legal entityHayat Nest Consulting, LLC
- RegisteredNew Mexico, USA
- Also runsCatalist (live) & DeepInsightly (in build)
We optimize the account, not just the ads.
Most agencies lead with ad spend and call a lower ACOS a win. We start there too, but that's the floor, not the goal. The real work is organic sales that don't need a dollar of ad spend to hold, Subscribe & Save and repeat-purchase retention, and knowing your real lifetime value against your real acquisition cost through Amazon Marketing Cloud (AMC) and our own in-house tool, not a spreadsheet guess. DeepInsightly, our own in-build tool, is what we use to actually see that cohort and retention picture, not just this week's ACOS number.
Founded by ex-Amazonians who worked the platform from the inside, before ever managing an account from the outside.
The difference that actually matters: our founding team worked inside Amazon, on Seller Central, Advertising, and policy, before ever managing an account from the outside. That is not a talking point, it changes what we notice in your account and how fast we know why something moved.
What actually sets us apart.
Tailored Strategy, Every Time
A custom approach built for your account, never a recycled template.
One Room Solution
Advertising, creative, and optimization handled by one integrated team.
Full E-Commerce Coverage
Amazon, Walmart, Google, Meta, TikTok, Instacart, and Gopuff, plus influencer marketing.
From Launch to Scale
Experience across every account size, from first listing to vendor scale.
Amazon, Walmart, Google, Meta, TikTok, Instacart, and Gopuff.
PDP design, A+ Content, and Brand Store builds.
SEO, testing, and ongoing account health.
Sourcing and managing creator partnerships.
Book a free strategy session this month.
Get a custom growth plan for your account, plus $2,000 in free creative credits when you book this month.
